Catalog Design
2007 Buyer’s Guide
Emedco

This direct marketing mega book contained 892 pages of top line product.
As lead designer on the book, I directed the creative team from concept
to final box delivery, managed weekly page goals, and approved final production, resulting in revenues of $12,000,000 and average
order size over $500. This catalog is the one source
for high lifetime value customers who
utilized the book on average
of 5 times per year.