Catalog Design Brand Image
Lock-Out Specialty Book
Emedco

As Senior Creative Designer, I was responsible for branding the Emedco image. One example shown here, is the Lock-Out Specialty Book, which I designed from start to finish. The Lock-out Tag-out brand was once a core driver of revenue, but faced declining sales in recent years. To help revitalize the brand, I pitched the idea of a magalog approach (a mix between a magazine and a catalog.) We educated the customer
on lock-out regulations, showcased the personalized service
by developing the “Lock-out Experts” and promoted
a micro website for the line, with lockoutproducts.com.